Shaping the Air Force Narrative for the 21st Century
Abstract
As the Air Force matured and grew increasingly more sophisticated, primarily spurred by enormous technological innovation, its unreproachable identity continued to flourish in the public mind. Air Force relationships with traditional media, though never warm, were nonetheless reasonably collegial, but more importantly, practical. The military's experiences with the media during the Vietnam War drove cautious tolerance left of outright disdain among the services and ushered in three and half decades of contempt between the two camps. Redefining its responsibilities regarding the need to engage traditional media; educating, training, and empowering its Airmen; and exploring opportunities to exploit "new media" are essential to the Air Force's ability to advance the national defense imperatives of air power to global audiences. By taking advantage of emerging media phenomena such as social networking and streaming internet video, the Air Force can again draw benefit from its professional reputation and the allure of its high-technology persona to reinvigorate its communication strategy.
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 01, 2009
- Accession Number
- ADA510884
Entities
People
- John V. Bartoli
Organizations
- Air Command and Staff College