Strategic Communication Through Design: A Narrative Approach

Abstract

The United States Army needs doctrine that addresses strategic communication based upon emerging design concepts while incorporating existing principles of strategic communication and narrative theory together with an updated communication theory. Lack of doctrine at both Joint and Army levels results in the failure of the United States Army to synchronize strategic communication efforts within the operational and tactical levels. Understanding how to use strategic communication as an element of United States national power will aid synchronization and nesting of the strategic, operational, and tactical levels. In the contemporary operating environment, the Army has only communicated strategically during times of conflict. Strategic communication is necessary at all times, whether the nation is at peace or war and throughout the full spectrum of operations. Creation of relevant doctrine will provide for an enduring nature of strategic communication.

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Document Details

Document Type
Technical Report
Publication Date
Dec 01, 2009
Accession Number
ADA513320

Entities

People

  • Mark L. Tromblee

Organizations

  • United States Army Command and General Staff College

Tags

Communities of Interest

  • Energy and Power Technologies
  • Materials and Manufacturing Processes
  • Space

DTIC Thesaurus Topics

  • Department Of Defense
  • Doctrine
  • Employment
  • Governments
  • Information Operations
  • Management Personnel
  • Military Operations
  • National Politics
  • National Security
  • Personnel Management
  • Photographs
  • Strategic Communications
  • Students
  • Terrorists
  • United States
  • United States Government
  • War Colleges

Readers

  • Joint Military Operations and Doctrine.
  • Systems Analysis and Design