Marketing Terror: Effects of Anti-Messaging on GSPC Recruitment (Strategic Insights, Volume V, Issue 8, November 2006)

Abstract

Following the aftermath of 9/11, U.S. policymakers have become concerned with America's image throughout the Muslim world. A large part of that image is affected by the messages delivered through media or other means of communication. Some speculation has been made that the perception of U.S. policy around the world has contributed to the rise and fall of different terrorist organizations. Groups such as al-Qaeda, the Muslim Brotherhood, Egyptian Islamic Jihad and Jema'at Islami have drawn on anti-American rhetoric in order to reinforce their members' commitment to the cause. Many U.S. scholars and policy strategists have reinforced the importance of delivering a message that welcomes tolerance and shuns extremism whereby creating a more favorable view of the United States throughout the Islamic world.

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Document Details

Document Type
Technical Report
Publication Date
Nov 01, 2006
Accession Number
ADA521344

Entities

People

  • Jon Width
  • Keely M. Fahoum

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Energy and Power Technologies
  • Human Systems
  • Materials and Manufacturing Processes
  • Weapons Technologies

DTIC Thesaurus Topics

  • Air Force
  • Business Administration
  • California
  • Employment
  • Governments
  • Human Behavior
  • Marketing
  • Mass Media
  • Motivation
  • National Security
  • New York
  • Personnel Management
  • Psychology
  • Societies
  • Terrorism
  • Terrorists
  • United States

Readers

  • East Asian Political and Security Studies within the Soviet Union
  • Political Violence and Terrorism Studies.