Revolutionary Air Force Public Affairs. The Vision

Abstract

Public Affairs (PA) is an invaluable weapon in the Air Force arsenal of "firepower," a weapon that manages for commanders the military imperative for tomorrows Air Force. Only as a result of informed internal and external public support can the Air Force effectively wage war or manage the peace! This is not a new concept. Carl von Clausewitz cited public opinion as a center of gravity in war fighting. Abraham Lincoln said, "Public opinion is everything. With it, nothing can fail. Without it, nothing can succeed." In today's world of instant information, aggressive internal and external communication strategies and considered public opinion are principles of both war and peace. Through solid public affairs research, planning, execution, and evaluation, the Air Force must create and foster a compelling image of its mission, so compelling that confidence in the institution is unwavering even during singular events that may momentarily tarnish the corporate image.

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Document Details

Document Type
Technical Report
Publication Date
Jan 01, 1995
Accession Number
ADA529679

Entities

People

  • Ronald T. Sconyers

Organizations

  • Air University

Tags

Communities of Interest

  • Energy and Power Technologies
  • Human Systems
  • Materials and Manufacturing Processes
  • Weapons Technologies

DTIC Thesaurus Topics

  • Air Force
  • Air Force Operations
  • Air Force Personnel
  • Air Power
  • Aircrafts
  • Aviation Accidents
  • Cold War
  • Communities
  • Contingency Operations (Military)
  • Images
  • Personality
  • Public Opinion
  • Public Relations
  • Training
  • War
  • Warfare
  • Weapons

Readers

  • Joint Military Operations and Doctrine.
  • Military History of the United States in the 20th Century.
  • Strategic Security Studies