Matching Navy Recruiting Needs with Social Network Profiles Using Lexical Link Analysis. N1 FY10 Research Project

Abstract

Research Issues/Scope - Matching Navy Requirements in a Social Networking Environment. Research Questions: Do current service entry profiles match well with candidate profiles in the social networking environments? What are the methodologies that facilitate matching profiles that could potentially inform Navy Recruiting Marketing decisions? Are there sufficient matches to make marketing in this environment cost effective?

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Document Details

Document Type
Technical Report
Publication Date
Jan 01, 2010
Accession Number
ADA535472

Entities

People

  • Douglas J. MacKinnon
  • Shelley P. Gallup
  • Ying Zhao

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Human Systems
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • California
  • Data Sets
  • Feature Extraction
  • Information Systems
  • Link Analysis
  • Marketing
  • National Security
  • Personnel Management
  • Physics Laboratories
  • Ratings
  • Recruiting
  • Social Media
  • Social Networking Services
  • Social Networks
  • Sociology
  • United States
  • Universities

Readers

  • Defense Technology Research and Development.
  • Naval Personnel Management