Social Media: Menagerie of Metrics

Abstract

Menagerie of Metrics * Vast variation in data types for social media measurement (metadata) * Structured/Unstructured Data (hard and soft) * Traffic Analysis (mega-metadata) * Community engagement "rules" can be ambiguous; but this opens up opportunity for authentic experimentation. The Old Model * Standard Sender > Receiver Research * Fixed and easily controlled communication processes to research * Venues were easily "trackable" * Rigid interaction processes * Measurement was "simple science" * The New Model * Dynamic Quantum Interactivity.

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Document Details

Document Type
Technical Report
Publication Date
Jan 27, 2010
Accession Number
ADA535775

Entities

People

  • Lawrence M. Grega

Tags

Communities of Interest

  • Energy and Power Technologies
  • Human Systems
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Algorithms
  • Applied Mathematics
  • Artificial Intelligence
  • Computer Science
  • Data Analysis
  • Evolutionary Algorithms
  • Game Theory
  • Information Systems
  • Intellectual Property
  • Language
  • Measurement
  • Media
  • Military Operations
  • Military Personnel
  • Operations Research
  • Physics Laboratories
  • Social Media

Readers

  • Agent-Based Social Robotics and Mobile-Assisted Learning in Virtual Environments.
  • Computational Modeling and Simulation
  • Computer Networking

Technology Areas

  • Quantum Computing