Social Media: Valuable Tools in Today's Operational Environment

Abstract

The ever-increasing application of social media throughout the world, including in developing countries, signals a significant change in how new media concepts, approaches, and methods, will affect U.S. military commanders in the foreseeable future. As a result, theater-strategic and operational level commanders must more effectively leverage social media as tools for strategic communication and to gain a better understanding of the operational environment. This paper provides an assessment of how theater-strategic and operational level commanders are currently employing social media, and offers recommendations for commanders to exploit the opportunities provided by social media outlets and other new media applications.

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Document Details

Document Type
Technical Report
Publication Date
May 04, 2011
Accession Number
ADA546289

Entities

People

  • Rudy Schoen

Organizations

  • Naval War College

Tags

Communities of Interest

  • C4I
  • Counter IED
  • Human Systems

DTIC Thesaurus Topics

  • Combatant Commanders
  • Contingency Operations (Military)
  • Employment
  • Environment
  • Improvised Explosive Devices
  • Information Exchange
  • Media
  • Military Operations
  • Military Organizations
  • Nato
  • Social Media
  • Social Networking Services
  • Strategic Communications
  • Terrorists
  • United States Central Command
  • War Colleges
  • Warfare

Readers

  • Joint Military Operations and Doctrine.
  • Systems Analysis and Design
  • Wave Propagation and Nonlinear Chaotic Dynamics.