Understanding Millennials to Improve Recruiting Efficiency
Abstract
The Millennial generation, born between 1982 and 2003, has been influenced by numerous events in their developmental years, such as the 9/11 terrorist attack on the United States, school shootings, and an economic crisis. Their world has always been globally connected and open 24/7. Digital technology is a fact of life that enables them to think and process information in a way that is fundamentally different from any other generation. This paper examines the characteristics of the Millennial generation and its interrelationships with other generations in an effort to improve U.S. Army recruiting efficiencies with this group. Recommendations for modifying existing prospecting techniques and communication methods are provided to address areas that are important to Millennials. Recruiting is a "people" business, and the more United States Army Recruiting Command's (USAREC) leaders and recruiters understand generational differences, influences, and shaping events, the better postured the command will be to achieve manpower requirements and provide sufficient strength to the U.S. Army in a resource-constrained environment.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 24, 2011
- Accession Number
- ADA559872
Entities
People
- Heather Garrett
Organizations
- United States Army War College