Social Media: More Than Just a Communications Medium

Abstract

This paper draws attention to emerging national security challenges that the U.S. government and the U.S. military are likely to grapple with as a direct result of social media's increasingly disruptive influence. Accordingly, ideas contained herein will advance the position that social media is a multi-faceted entity that is more than just a communications medium or grouping of collaborative communications technologies as currently viewed by the U.S. government and the military community. Social media's unique nature also makes it, all at once, an amorphous assemblage of hugely populated virtual communities with state-like identity and influence; an editorially unencumbered, linked-en-mass informational entity with institutional identity and influence; and a disruptive and potentially weapon-like mechanism capable of inducing and enabling masses of individuals to initiate immediate or timed disruptive actions. The U.S. government risks seeing its various diplomatic, informational, military, and economic (DIME) strategies upended with increasing impunity if it fails to better recognize, redefine, and respond to social media's multi-faceted nature.

Open PDF

Document Details

Document Type
Technical Report
Publication Date
Mar 14, 2012
Accession Number
ADA562051

Entities

People

  • T. R. Thomas Iii

Organizations

  • United States Army War College

Tags

Communities of Interest

  • Cyber
  • Energy and Power Technologies
  • Weapons Technologies

DTIC Thesaurus Topics

  • Department Of Defense
  • Education
  • Geography
  • Governments
  • Information Operations
  • Internet
  • Law
  • Media
  • National Security
  • Online Communications
  • Social Media
  • Social Networking Services
  • Social Networks
  • Students
  • United States
  • War Colleges
  • Websites

Readers

  • Agent-Based Social Robotics and Mobile-Assisted Learning in Virtual Environments.
  • East Asian Political and Security Studies within the Soviet Union
  • Systems Analysis and Design

Technology Areas

  • Fully Networked C3
  • Fully Networked C3 - Command and Control