Military Engagement with Social Media
Abstract
The military has a tremendous opportunity to strategically communicate with its members, allies, and even its enemies through a simple concept called "social media." There has never been a better opportunity for an organization to instantly communicate with millions of people, yet the Department of Defense has spent the last several years struggling to establish or use a viable networking platform. We have the potential for over a million military members to become part of a social network, receiving both operational and strategic information; not by maintaining numerous and redundant databases and accounts, but by simply having a social media site. Operational information could be shared with everyone, giving situational awareness to the entire country and even the world. Strategic messages could also be disseminated, clearly stating military objectives that may unfold in the years to come. The military must embrace social media networks and improve communications by strategically aligning itself with social media sites and persuading those engaged into using social tools to expand their knowledge of the armed forces on current and future strategies.
Document Details
- Document Type
- Technical Report
- Publication Date
- May 06, 2011
- Accession Number
- ADA565125
Entities
People
- Johnathan H. Lehman
Organizations
- Carnegie Mellon University