What Makes a Message Stick? The Role of Content and Context in Social Media Epidemics

Abstract

When will a message go viral? This is one of the most important questions one can ask when analyzing and trying to understand social media. Our one-year AOARD project tackles this question from two perspectives: understanding individual user preferences, and understanding message popularity from collective user behavior. Our work focuses on building models that predict user behavior and overall popularity. In addition, we also present and analyze observations that explain such behavior from content characteristics and social interactions.

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Document Details

Document Type
Technical Report
Publication Date
Sep 23, 2013
Accession Number
ADA588464

Entities

People

  • Lexing Xie
  • Peter Christen

Organizations

  • Australian National University

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Abstracts
  • Air Force
  • Air Force Personnel
  • Air Force Research Laboratories
  • Computer Science
  • Electronic Mail
  • Epidemics
  • Filtration
  • Media
  • Military Research
  • Online Communications
  • Predictive Modeling
  • Social Media
  • Social Networking Services
  • Social Networks
  • Universities

Readers

  • Computer Networking
  • Systems Analysis and Design