Social Media Implementation in the Romanian Military

Abstract

In a globalizing world, dominated by the incredible fast-paced development of information and communication technology, the widespread availability and access to the Internet, and a growing public demand for diversified information, military Public Affairs system is required to adapt to the new communication paradigm created by the emergence of the social media. Today, the ability of the Romanian Armed Forces Public Relations system to cope with the challenges and opportunities posed by the social media is not sufficiently exploited. The thesis examines the functional social media systems of NATO and U.S. DOD Public affairs, and explores the opinion of public relations experts with regards to social media to answer the research question. In conclusion, the study proposes a new social media model for the Romanian military, to better adapt to the ever changing communication domain. The major recommendations for change in the Romanian Armed Forces Public Relations system include changes in policy, training and measurement.

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Document Details

Document Type
Technical Report
Publication Date
Jun 14, 2013
Accession Number
ADA589667

Entities

People

  • Marcel H. Arama

Organizations

  • United States Army Command and General Staff College

Tags

Communities of Interest

  • Cyber
  • Human Systems
  • Space

DTIC Thesaurus Topics

  • Business Administration
  • Communication Channels
  • Computer Networks
  • Data Analysis
  • Education
  • Information Systems
  • International Law
  • Internet
  • Military Organizations
  • Military Science
  • National Security
  • Organizational Structure
  • Psychological Operations
  • Public Relations
  • Social Media
  • Social Networking Services
  • Warfare

Readers

  • Agent-Based Social Robotics and Mobile-Assisted Learning in Virtual Environments.
  • Defense Technology Research and Development.
  • International Relations and Conflict Resolution