Strategic Communication in the System for Health
Abstract
The health of the force is a top priority for the Chief of Staff of the Army. Optimal health being much more than the absence of disease, the Army Surgeon General (TSG) has placed health promotion at the forefront of her vision for Army Medicine 2020: "The transformation of Army Medicine from a healthcare system to a System for Health begins now." The second of the TSG's three strategic imperatives to achieve this vision is to "enhance diplomacy to promote unity of effort in the pursuit of health." A key component of this imperative, indeed of the whole transformation, is improving how leaders in the Army Medical Department (AMEDD) communicate with leaders from the Army line about the health of the force. As recognized experts in health promotion and as advocates for the health of Soldiers and the medical readiness of units, AMEDD leaders are expected to provide the Army line with the information and tools needed to ensure optimal health of the force. This paper explores overarching concepts of strategic communication from the DoD perspective, the academic perspective, and the perspective of public health, and makes recommendations for improving the AMEDD strategic communication plan.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 01, 2013
- Accession Number
- ADA589880
Entities
People
- Stephen C. Phillips
Organizations
- United States Army War College