Connecting America's People with America's Army: Breaching the Perceptual Divide
Abstract
As the U.S. Army attempts to connect with the American public, it must address perceptual trends that pose challenges to the Army's recruiting and retention mission. In overcoming the myriad of perceptions that hinder the Army's ability to recruit the optimal quantity and quality of citizens, the Army needs to effectively communicate and inspire two key societal audiences: influencers and the eligible pool of prospects. The Army must address perceptual barriers manifested in biases that impact the two principal audiences. Finally, the Army should identify and understand how the sources of those perceptual barriers impact influencer advocacy and prospect propensity for Army service. By developing strategies to address these issues, the Army will be perceived as a trustworthy and dynamic body better postured to execute the Army's role in the National Defense Strategy, alleviate bias, and inspire capable young candidates to serve.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 01, 2013
- Accession Number
- ADA590303
Entities
People
- David F. Stewart
Organizations
- United States Army War College