Sustainability: Cultural Considerations
Abstract
The US Army is a recognized leader in developing and deploying sustainability initiatives. Business experts acknowledge that most large organizations have strong strategic planning processes but are weak in the effective execution of strategic plans. Professionals in the field of organizational psychology have recently recognized that the misalignment of strategy with existing organizational culture can contribute to strategic plan execution failures. This paper examines the development and institutionalization of sustainability within organizational culture. Several elements contributing to the advancement of a culture of sustainability are reviewed. Recommendations are made to advance a culture of sustainability throughout the institutional Army.
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 10, 2006
- Accession Number
- ADA594433
Entities
People
- Mary E. Hallmark
Organizations
- United States Army War College