Blogging from the Battlefield: A New Communications Strategy
Abstract
The internet and the new media it created have changed the way the world communicates. Ideas are spread faster and to more people than ever before. In addition, these ideas can come from anyone in the world. The US must adapt to and make use of the advantages of the new media environment while denying those advantages to its enemies if it is going to conduct effective strategic communications. One of the main advantages that the new media presents is the ability for a dialogue to develop between the communicator and the audience. Using this dialogue as a measure of effectiveness, the US can adjust its actions and narrative to better achieve its desired outcome. Blogs are the best vehicle for developing a dialogue in the new media. Furthermore, the execution of these blogs should be conducted in a decentralized manner at the tactical level. Conducting blogs at the tactical level is the best way for the US to fully exploit the advantages provided by the new media. However, along with these advantages, the new media also presents a number of challenges that the US will have to manage in order to adapt to the new media.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 11, 2011
- Accession Number
- ADA600321
Entities
People
- Douglas T. Campbell
Organizations
- Marine Corps University