Avenues of Influence: Cross-Cultural Implications

Abstract

The current research examined well-established cognitive biases within the context of a multinational, multicultural domain. A feasibility study was conducted at the NATO School Oberammergau (NSO) to determine if cross-cultural differences could be measured with the intent to provide a basic understanding of mechanisms that drive specific influence tactics and determine if those mechanisms were differentially effective across cultures. A 2 x 2 factorial experiment was designed that would examine the effects of message tone (Positive, Negative) and social influence (High Social Proof, Low Social Proof) on information retrieval behavior across cultures. The project was canceled before experiment execution. Pilot data is reported.

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Document Details

Document Type
Technical Report
Publication Date
Apr 01, 2014
Accession Number
ADA600724

Entities

People

  • Janet Sutton
  • Liliana Serban

Organizations

  • Air Force Research Laboratory

Tags

Communities of Interest

  • Biomedical
  • C4I

DTIC Thesaurus Topics

  • Air Force
  • Air Force Research Laboratories
  • Cognitive Systems Engineering
  • Department Of Defense
  • Experimental Design
  • Human Behavior
  • Information Operations
  • Information Retrieval
  • International Relations
  • Military Applications
  • Military Research
  • Military Science
  • Nato
  • Psychology
  • Social Media
  • Social Psychology
  • United States

Fields of Study

  • Psychology

Readers

  • Brain and Cognitive Science; Experimental Psychology; Cognitive Neuroscience
  • Software Engineering
  • Team-Based Human-Centered Cognitive Task Decision Making and Information Performance.

Technology Areas

  • AI & ML