Generational Recruiting: Applying Generational Theory to Tactical Level Recruiting

Abstract

Department of Defense budget reductions will affect the armed services both operationally and non-operationally in meeting the requirements of the National Military Strategy. Military recruiting is arguably one of the most significant, non-operational missions for each of the armed services, all of whom compete for the same segment of the population to fill the ranks of the all-volunteer force. The challenge to the services will be in discovering low-cost initiatives applicable to canvassing recruiters, which allow the services to accomplish annual missions during the forthcoming decade of budget reductions. This paper explores the low-cost, low-impact possibility for Marine Corps Recruiting Command to apply generational theory at the 'tactical level' of canvassing recruiters, just as MCRC applies generational theory in its expertly informed national advertising campaign at the 'strategic level'.

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Document Details

Document Type
Technical Report
Publication Date
Apr 24, 2013
Accession Number
ADA601696

Entities

People

  • Darrel F. Commander

Organizations

  • Marine Corps University

Tags

Communities of Interest

  • Biomedical
  • Human Systems

DTIC Thesaurus Topics

  • Baby Boomers
  • Demographic Cohorts
  • Department Of Defense
  • Education
  • Employment
  • Enlisted Personnel
  • Generation X
  • Marine Corps
  • Market Research
  • Military Budgets
  • New York
  • Organizational Structure
  • Personnel Management
  • Recruiting
  • Social Media
  • Students
  • United States

Readers

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  • Systems Analysis and Design