Social Media Strategies for the United States Armed Forces: An Israeli Case Study

Abstract

Israel gained widespread attention for its use of social media during Operation Pillar of Defense in 2012. This episode demonstrates Israel's emphasis on strategic communication and social media. Despite multiple recommendations for change, the US military seems to be far behind Israel in adapting to the new media environment. Doctrinal change creates operational uncertainty, which is why most militaries resist innovation unless they are forced to by military failure or civilian intervention. In the US, these factors are absent, which indicates that the US is unlikely to change its approach to social media.

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Document Details

Document Type
Technical Report
Publication Date
May 03, 2013
Accession Number
ADA601714

Entities

People

  • Marcus A. Cunningham

Organizations

  • Marine Corps University

Tags

Communities of Interest

  • Energy and Power Technologies
  • Human Systems
  • Weapons Technologies

DTIC Thesaurus Topics

  • Contingency Operations (Military)
  • Department Of State
  • Information Operations
  • Interagency Coordination
  • Law
  • Military Applications
  • Military Operations
  • Military Organizations
  • National Security
  • Personnel Management
  • Public Policy
  • Social Media
  • Social Networking Services
  • Terrorism
  • Terrorists
  • United States
  • Warfare

Fields of Study

  • Political science

Readers

  • East Asian Political and Security Studies within the Soviet Union
  • Economics
  • Joint Military Operations and Doctrine.