Role of Sentiment in Message Propagation: Reply vs. Retweet Behavior in Political Communication

Abstract

This paper examines the role of sentiment in information propagation. We make use of political communication in the Twitter space, and relate emotion expressions in a message to the degrees of responses generated by the message. We also compare differences between user reply vs. retweet behavior with respect to sentiment variables. The current results indicate that degree of emotion expressions in twitter messages can affect the number of replies generated as well as retweet rates. Due to the difference in the nature of endorsement (retweet) vs. responses (replies or conversation), some of the variables present opposite roles in explaining the degree of responses the message receives. We expect these results will help generating a predictive model of message propagation.

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Document Details

Document Type
Technical Report
Publication Date
Jan 01, 2013
Accession Number
ADA602819

Entities

People

  • Jaebong Yoo
  • Jihie Kim

Organizations

  • University of Southern California

Tags

Communities of Interest

  • Energy and Power Technologies

DTIC Thesaurus Topics

  • Abstracts
  • California
  • Data Science
  • Elections
  • Information Operations
  • Information Processing
  • Information Science
  • Military Research
  • Online Communications
  • Predictive Modeling
  • Public Opinion
  • Regression Analysis
  • Social Environment
  • Social Media
  • Statistics
  • Word Lists

Fields of Study

  • Computer science
  • Psychology

Readers

  • Agent-Based Social Robotics and Mobile-Assisted Learning in Virtual Environments.
  • Organizational Psychology.

Technology Areas

  • Space
  • Space - Orbital Debris