Elicitation of Unstated Needs
Abstract
Kawakita Jiro (KJ), a Japanese anthropologist, developed a systematic way to find messages in complex qualitative data. This method is presented in four sessions: Session 1 Introduce the KJ Method and describe the SEI s approach for adapting this method in a virtual (non face-to-face), distributed setting. Session 2 Explain and practice KJ interviewing techniques, emphasizing the critical importance of capturing context information regarding good and bad extremes of experience. Provide examples of KJ report statements. Session 3 Explain and practice KJ affinitization technique, emphasizing grouping by non-obvious themes of experience. Explain and provide examples of innovative solutions and unstated needs. Session 4 Explain and practice Kano analysis and continue the example from Session 3. Provide a course review.
Document Details
- Document Type
- Technical Report
- Publication Date
- Sep 17, 2014
- Accession Number
- ADA611611
Entities
People
- Claire Dixon
- Mary B. Chrissis
- Michael Konrad
- Michele Falce
- Nancy R. Mead
- Robert W. Stoddard
Organizations
- Carnegie Mellon University