Department of Defense Small Business (SB) Program: A Knowledge-Level Analysis of How Customer Education Relates to Meeting SB Goals

Abstract

For more than a decade, the federal government, to include the Department of Defense (DOD), has consistently failed to meet its congressionally mandated small business goals. Part of this problem has been attributed to the lack of emphasis on market research to identify small businesses that can provide the goods and services required. A partial remedy is holding leadership more accountable for small business award performance in their organizations, which has shown immediate improvements in the DOD s small business utilization performance. Is this remedy, however, the solution to solving a decade-long issue? Research indicates that there are other key players who can substantially affect achievement of small business goals. The requirement generator (e.g., program manager, technical expert, or customer) serves as one of these key players. Requirement generators are responsible for defining the requirement, driving the acquisition strategy, and performing market research to identify contractors. Because requirement generators are not adequately educated and trained on the importance of the small business program, there is not enough emphasis on supporting small businesses during the initial phases of the acquisition process. Our research shows that educating requirement generators is another way to improve DOD s achievement of small business goals.

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Document Details

Document Type
Technical Report
Publication Date
Dec 01, 2014
Accession Number
ADA620878

Entities

People

  • Duaita D. Roseboro
  • Jared M. Rutkovitz

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Biomedical
  • Space

DTIC Thesaurus Topics

  • Air Force
  • Business Administration
  • Commerce
  • Contractors
  • Department Of Defense
  • Governments
  • Market Research
  • Marketing
  • Military Force Levels
  • Military Science
  • National Governments
  • Procurement
  • Unified Combatant Commands
  • United States Government
  • United States Strategic Command
  • United States Transportation Command
  • Warfare

Fields of Study

  • Business
  • Computer science

Readers

  • Defense Acquisition Program Management
  • Organizational Process Management (OPM).
  • Small Business Innovation Research Program (SBIR) EDI Research and Innovation.