FACTORS INFLUENCING TRUST IN TECHNOLOGY
Abstract
This research proposal builds from the rationale that Trust is present in nearly every human relationship, even when we relate with a technological artefact. This proposal acknowledges the fact that inevitably current and future technology has transformed society, and as so has transformed existing implicit values and virtues across culture as well. Simply put, it leads to the realization that society is passively reacting to technological developments instead of being a key influencer of current technological development (Miller, (2020). As so and despite Trust being a topic researched in various disciplines, designers, developers, and technologist still need additional insights on how people is Trusting technology nowadays across-culture. Especially in further understanding the effects of gender-based values and cultural bias in leveraging Trust in technology. We need to map further and understand the possible consequences of the latest social and technological developments (e.g. social distancing, data misuse, persuasion, misinformation and security and privacy threats) has upon peoples willingness to accept technology actions, when have little ability to monitor or control their actions. Only by understanding how current society is reacting to the latest mistrust news and reports, we (technologists) will be able to design intervention measure to support or leverage users trust in technology. We are particularly interested in studying how current patriarchal technologies build within Western industrialized cultures affects gender trust bias across other societies, for instance developing countries. Therefore the goal of this project is to establish and model Trust in human-trust-machine relationships across gender within different cultural groups. Then we aim to envision ways to support designers, developers and other stakeholders to maintain, and repair trust in enhanced technological contexts. Specifically, we aim at- from one hand, cluster a set of personas archetypes, scenarios of use and journey maps across different cultures - developed vs undeveloped countries, Western vs Eastern cultures; Feminism vs Masculinist. These empirical studies will enable us to reveal sources of influence and trust perception in social media. On the other hand, we aim to apply research through design (RtD) methods to examine the impact of trust reassurance mechanisms (e.g. visual, content and socio-designed cues) have in the uptake of current and future complex system. As well as adopt a mixed-method and multidisciplinary approach seeking contributions from cognitive science, neuroscience, sociology, computer science and mathematics knowledge areas.
Document Details
- Document Type
- DoD Grant Award
- Publication Date
- Jan 04, 2023
- Source ID
- FA86552217051
Entities
People
- Sónia Sousa
Organizations
- Air Force Office of Scientific Research
- Tallinn University
- United States Air Force