Computational Models of Cultural Meaning and Social Interaction
Abstract
This project has three main goals: (a) producing improved estimates of the impression change equations used in affect control theory for the United States, Egypt, Morocco, Kuwait, and China, (b) validating the U.S. equations and developing an international validation study to conduct after this project, and (c) investigating the implications of these new model specifications using computer simulations that will help us understand the cultural differences and commonalities predicted by affect control theory about the cultural rules that govern our responses to behaviors in social events, especially inter-cultural interactions. During this reporting period we analyzed the Chinese impression change study using recently published model specification techniques (Heise 2014), comparing the Chinese equations to U.S. and Canadian equations estimated using these techniques. We also used Bayesian model specification techniques to estimate U.S. and Egyptian equations using two new impression change studies. Both of these more conservative techniques reveal a simpler, more elegant impression change model for the United States than previously thought. They also reveal some key cultural differences for future exploration. Finally, we prepared and began to pilot an initial validation study design Ð to be implemented when the final specification of the U.S. impression change equations is complete.
Document Details
- Document Type
- DoD Grant Award
- Publication Date
- Dec 04, 2018
- Source ID
- W911NF1510180
Entities
People
- Dawn T. Robinson
Organizations
- Army Contracting Command
- The University of Georgia
- United States Army