Domain #5: Descriptive, Injunctive, and Sacred Norms
Abstract
In the proposed research, we integrate two important means through which culture shapes peopleÕs decisions and behavior: social norms and sacred values. We propose that peopleÕs mental representation of their culture involves descriptive norms (shared understandings about what people do), injunctive norms (shared understandings about what people ought to do), and sacred beliefs (shared understandings about what people must do without reference to the instrumental logic used in everyday life). In this research, we will the conditions under which people emphasize descriptive norms, injunctive norms, and sacred values to a greater extent, and how people react when others violate these three types of norms. We will also investigate whether these three types of norms are inter-related, and how these three types of norms can be changed. This research aims to contribute to a richer understanding of culture by expanding on theories of culture, improving understandings of cultural differences, and analyzing cultural change.
Document Details
- Document Type
- DoD Grant Award
- Publication Date
- Feb 25, 2019
- Source ID
- W911NF1810091
Entities
People
- Michael J. Morris
Organizations
- Army Contracting Command
- Columbia University
- United States Army