Methodology of Preference Measurement. Prediction of Consumer Choice

Abstract

The paper serves as a report of preliminary attempts to study empirically the prediction of choice methodology proposed, in 1945, by Thurstone. Competing entrees on a luncheon menu serve as stimuli. Two variables, preference and price, are considered in the prediction of relative selection for each competing item.

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Document Details

Document Type
Technical Report
Publication Date
Dec 31, 1955
Accession Number
AD0617919

Entities

People

  • Lyle V. Jones

Organizations

  • University of Chicago

Tags

DTIC Thesaurus Topics

  • Analysis Of Variance
  • Commerce
  • Data Analysis
  • Data Science
  • Dispersions
  • Equations
  • Experimental Data
  • Frequency
  • Information Science
  • Intervals
  • Judgment
  • New York
  • Psychology
  • Ratings
  • Simultaneous Equations
  • Social Sciences
  • Students

Fields of Study

  • Psychology

Readers

  • Computational Modeling and Simulation
  • Gender and Food Studies
  • Psychometric Testing or Psychological Assessment.