Ethnic-Racial Attitudes, Images, and Behavior by Verbal Associations
Abstract
The investigations focused on two main subject areas. The first series of experiments explored the validity of verbal association based inferences for blacks, whites, and Spanish Americans as an attitude measure and predictor of behavior. Participatory and volunteering behavior explored by a questionnaire in three contexts suggested varying relationships with attitude measures. A second series of racially directed experiments explored the interrelationship of affective-evaluative components and perceptual-cognitive components as inferred from verbal association data. Racial images and the perception of the social environment were studied, and image profiles were constructed which map the groups' relationship to their social environment in several relevant dimensions.
Document Details
- Document Type
- Technical Report
- Publication Date
- Oct 01, 1973
- Accession Number
- AD0770597
Entities
People
- Garmon West
- Jean A. Bryson
- Lorand B. Szalay
Organizations
- American Institutes for Research