Fostering Innovation: A Case Study of General Scharnhorst and The Beatty/Ulrich Change Model

Abstract

Although the Marine Corps is not a private business it can learn from some best practices that are established in competing markets. Private businesses remain competitive though innovation by finding better ways to produce products or provide services. Innovation requires that an organization stop its business as usual habit patterns and focus on constructive reorganization. This study provides one method of cultural change and explains how that framework can be applied retroactively to a historical case study. By incorporating existing business practices, the Marine Corps can learn to better foster innovation within its organization.

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Document Details

Document Type
Technical Report
Publication Date
May 03, 2017
Accession Number
AD1176469

Entities

People

  • Michael C Brown

Organizations

  • Marine Corps University

Tags

Communities of Interest

  • Human Systems
  • Weapons Technologies

DTIC Thesaurus Topics

  • Active Duty
  • Army
  • Case Studies
  • Commerce
  • Department Of Defense
  • Doctrine
  • Education
  • Governments
  • Marine Corps
  • Military Education
  • Military History
  • Military Organizations
  • Military Science
  • New York
  • Organizational Structure
  • Revolutions
  • Standards
  • Students
  • Training
  • United States
  • Warfare

Fields of Study

  • Business

Readers

  • Educational Psychology
  • Military History / Militaries and War Studies
  • Organizational Process Management (OPM).