A Study of the Effectiveness of the Army's National Advertising Expenditures. Volume 1. Executive Summary.

Abstract

The Army's advertising expenditures were shown to be cost-effective in a two-stage modeling process. Advertising was related to ASVAB exams, and exams were then related to accessions. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Aug 31, 1981
Accession Number
ADA132394

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