Effective Use of Strategic Communication
Abstract
At strategic, operational, and tactical levels there are good and bad examples of the use of strategic communication. Two of the primary reasons for the ineffective application of strategic communication are the lack of a fundamental understanding of strategic communication as a process and the lack of a common definition. This paper will provide a fundamental understanding of strategic communication. It will provide a common definition that will assist practitioners of strategic communication. It will also assess the effectiveness of strategic communication using three case studies. Examination of these case studies will highlight examples that can assist with the successful execution of strategic communication within US policy-making agencies and assist strategic level planning and execution. These examples highlight effective methods executed in practice and theory. It is from these examples that lessons learned can be ascertained and put into practice until there is a common definition for strategic communication across the national elements of power.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 01, 2010
- Accession Number
- ADA521764
Entities
People
- John Kolessar
Organizations
- United States Army War College