The Seeds of Mobilization: Emotional Frames and Influence

Abstract

Why isn't the United States more highly effective at influencing the attitudes and opinions of foreign audiences? The constant and almost sole utilization of rational argumentative frames with almost no emotionally resonant appeal for fear of offending foreign sensibilities is the reason why. This study utilizes a survey research experiment to suggest that emotionally resonant messaging is more effective than rational messaging, and that its use should not only be acceptable but requisite to both policy makers and the public of the United States to influence foreign populations.

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Document Details

Document Type
Technical Report
Publication Date
Mar 01, 2013
Accession Number
ADA579896

Entities

People

  • Benjamin L. Tipton

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Biomedical
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Electronic Mail
  • Families (Human)
  • Fungi
  • Information Operations
  • Insurgency
  • Maintenance Personnel
  • Military Families
  • Military Information Support Operations
  • Personnel Management
  • Psychological Operations
  • Psychology
  • Regression Analysis
  • Social Media
  • Terrorism
  • Terrorists
  • Unconventional Warfare
  • United States

Readers

  • Military History of the United States in the 20th Century.
  • Strategic Security Studies
  • Systems Analysis and Design